How it works
Brand voice profiles sit at show level. This keeps the guidance close to the content it affects and lets one workspace manage different programmes without blending their styles.
- 01
Open Settings
Choose the show whose publishing defaults you want to shape. - 02
Describe the voice
Add audience guidance, caption length, emoji preference and words to avoid. - 03
Add examples
Save approved captions that demonstrate the voice more clearly than adjectives can. - 04
Preview and save
Review the profile before using it in a generated campaign.
What to know
- Default calls to action and hashtags can be stored with the show.
- Campaign-specific context can override defaults without rewriting the saved profile.
- Human review remains required before approval.